Learn To Be Successful With Ali Attar
Passionate Marketing The New Way To Success
Sometimes….IT”S US!
Passionate Marketing The New Way To Success
It is great to be passionate about your company opportunity product, and what it does for you and can do for your prospects, right? If you love your company and the product, and truly believe that it is the key to your success, the vehicle to your dreams and goals, it very likely will be exactly that, because of your passion for it. That is whyfinding out what you can about your company and product is important. So you can find something that resonates and connects with you. This would increase your chance of success, many fold.
But can a networker take the “passion” they feel too far?
Look at this scenario that I witnessed not too long ago.
A lady was approached about an opportunity, and a brilliant one and that, which she connected with. Though she was new to network marketing, she was ready to sign on the proverbial dotted line. The problem came about when she asked some questions about the system, how it works, the compensation plan, what would happen in various scenarios with autoship etc. Some simple questions. She was met with a response that told her that she basically needed to get in or get out, as she had no faith in the opportunity or the leadership, obviously didn’t want a better life for herself or family and the networker really didn’t have time to accommodate naysayers….
WHAT????
If she was “on the fence” in her decision to join in at that point, I don’t think she would have, as that would have pushed her BACK over to where she was! Luckily there were others there to neutralize the situation and SHE was able to focus on the opportunity – the bigger picture – and not this particular networker.
Lessons from this scene:
1) First of all, no matter how great you think your company opportunity is, MANY will still decline to join…. YES, MANY!! Getting to grips with That concept will save you plenty of time and energy.
2) I can understand that there is this thing in network marketing where needing to know too much about the company or product before joining is somewhat frowned upon. That is PRECISELY why you have the ladder of escalation. Pass them up to your sponsor, or your sponsor’s sponsor, to answer some difficult questions if YOUdon’t know the answer. Some 3rd party tools like the presentation or brochure may help too. Get to know these well!
3) Find out why they need to know what they are asking about. For instance, if they are asking about the chemical components of your product, it could be that they have some health concerns or allergies or whatever that could be affected. They may have been burnt before and are doing their due diligence so they don’t make the same mistake. We ALL know that there are MANY, MANY, MANY Promises thrown about fairly carelessly in this industry. This is possibly a decision that will affect not just their lives but that of their family and loved ones, after all. You just don’t know till you ASK.
4) The fact that the prospect is asking questions means that you have grabbed their attention to a certain extent. That is a POSITIVE! The professional, SUCCESSFUL, networker would patiently answer their questions,even anticipate them through listening and building the connection while putting the prospect at ease, and then help them arrive at the right conclusion for THE PROSPECT - be it YES or indeed, NO. At the same time, STILLhaving that posture as a leader where you are not “addicted” to their decision, whatever it may be! So if the answer is no, it is neither here nor there for you! You thank them for their time, and MOVE ON!
See how different that is to where the networker in question got all defensive and offended and made his opportunity sound like some weird religious sect!! ALL BECAUSE THE PROSPECT ASKED SOME SIMPLE QUESTIONS, as someone new to the industry.
What is point of burning that particular bridge? Because sometimes, even if the particular prospect you speak to doesn't join you, she may be very inclined to become a retail customer, or refer some else to you.
And, EVEN IF the prospect was being “problematic” and unnecessarily difficult, (SOME ARE!!), politely give them your card with your website information on it and leave that with them to get in touch VIA EMAIL, IF they are really interested. So you haven’t wasted your time, you have left them with some info and you still maintained your posture as a professional. A leader's response.
So, before we say to the prospect, “It’s NOT ME, it’s YOU!”, let’s look in the mirror.
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